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Art Direction

Art Direction

Art Direction defines how your brand looks and feels across your website, product and content. Through workshops and moodboards we find a visual direction that fits your business and stands out from competitors.

What's included

  • Visual direction workshop

  • Moodboards

  • Typography and color direction

  • Image and illustration style

  • Key visuals

  • Guidelines for photos, video and content

How the process works

1. Workshop

We talk about your brand, audience and the feeling you want to create.

2. Moodboards

I prepare two or three visual directions to compare.

3. Direction

We choose and refine one direction with typography, colors and imagery.

4. Guidelines

The direction is documented so your team and partners can follow it.

Who it's for

Brands launching a new website, product or campaign, or refreshing how they look.

What you get

  • Moodboards

  • Chosen visual direction

  • Key visuals

  • Visual guidelines

FAQ

Is art direction the same as branding?

It is close. Art direction focuses on the visual style and how it is used, often within existing brand guidelines.

Can you direct photo and video shoots?

Yes. I can plan and direct shoots so the content matches your brand.

Do you create logos?

Logo design can be part of a wider branding project.

Art Direction defines how your brand looks and feels across your website, product and content. Through workshops and moodboards we find a visual direction that fits your business and stands out from competitors.

What's included

  • Visual direction workshop

  • Moodboards

  • Typography and color direction

  • Image and illustration style

  • Key visuals

  • Guidelines for photos, video and content

How the process works

1. Workshop

We talk about your brand, audience and the feeling you want to create.

2. Moodboards

I prepare two or three visual directions to compare.

3. Direction

We choose and refine one direction with typography, colors and imagery.

4. Guidelines

The direction is documented so your team and partners can follow it.

Who it's for

Brands launching a new website, product or campaign, or refreshing how they look.

What you get

  • Moodboards

  • Chosen visual direction

  • Key visuals

  • Visual guidelines

FAQ

Is art direction the same as branding?

It is close. Art direction focuses on the visual style and how it is used, often within existing brand guidelines.

Can you direct photo and video shoots?

Yes. I can plan and direct shoots so the content matches your brand.

Do you create logos?

Logo design can be part of a wider branding project.

Art Direction

Art direction defines how your brand looks and feels across your website, product, social media and campaigns. Through workshops, moodboards and key visuals I create a clear visual direction that fits your business, stands out from competitors and keeps every piece of content consistent.

Who it’s for: Brands launching a new website, campaign or product that need a strong and consistent visual identity.

Book a free call

What you get

Everything included in Art Direction, tailored to your goals and your users.

  1. 01

    Visual direction workshop

    A session to define your brand personality, audience and the feeling you want to create.

  2. 02

    Moodboards

    Two or three visual directions to compare and choose from.

  3. 03

    Typography and color direction

    Fonts and color palettes that express your brand.

  4. 04

    Image and illustration style

    Rules for photography, illustrations, icons and AI visuals.

  5. 05

    Key visuals

    Hero images and layouts that set the tone for all channels.

  6. 06

    Visual guidelines

    A practical guide your team and partners can follow.

Process

4 clear steps from the first call to the final result.

  1. Step 011/4

    Workshop

    We talk about your brand, audience and the feeling you want to create.

  2. Step 022/4

    Moodboards

    I prepare two or three visual directions to compare.

  3. Step 033/4

    Direction

    We choose and refine one direction with typography, colors and imagery.

  4. Step 044/4

    Guidelines

    The direction is documented so your team and partners can apply it.

Industries

Design and development experience across 10+ industries in Poland, Europe, the USA and the Middle East.

  • Banking & Finance
  • Food & Restaurants
  • Sports Nutrition
  • SaaS & Software
  • Energy
  • Architecture
  • Fashion E-commerce
  • Yachting
  • Construction & Home
  • HR & Recruitment
  • Marketing

FAQ

Art direction is the creative process of defining the visual style of a brand, website or campaign and making sure all content follows it.

They are close. Art direction focuses on the visual style and how it is applied, often within existing brand guidelines.

Yes. I can plan and direct shoots so the content matches your brand.

Logo design can be part of a wider branding project.

Usually two to four weeks, from the first workshop to the final guidelines.

Often combined with

Let’s work together.

Let’s work together.