Stüssy

This e-commerce concept reimagines the online store of streetwear brand Stüssy around its Spring '23 collection. The goal was to combine a strong editorial lookbook with a smooth shopping experience.

I designed the homepage, lookbook, product listing, product page and checkout for desktop and 320 px mobile screens. Bold imagery and typography carry the brand's attitude, while the checkout keeps every step short and clear.

The concept shows how storytelling and conversion can work together in fashion e-commerce: customers are inspired by the collection and can buy without friction.