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UX Research

UX Research

UX Research helps you understand how real people use your website or product: what they need, where they get stuck and why they leave. Instead of guessing, design decisions are based on evidence from your users and your data.

What's included

  • User interviews

  • Online surveys

  • Analytics and heatmap review

  • User personas and journey maps

  • Key problems and opportunities

  • Research report with recommendations

How the process works

1. Research plan

We agree on the questions to answer, the methods and who we should talk to.

2. Recruiting

We find the right participants, from your customers, newsletter or a recruiting panel.

3. Research

I run interviews, surveys and review your analytics to collect insights.

4. Insights

Findings are turned into clear recommendations, personas and journey maps the team can act on.

Who it's for

Product teams, startups and companies planning a redesign who want to base decisions on real user behavior.

What you get

  • Research plan

  • Interview notes and recordings summary

  • Personas and user journeys

  • Insights report with prioritized recommendations

FAQ

How many users do we need to interview?

For most projects five to eight interviews per user group reveal the main patterns.

Can research be done before a website exists?

Yes. We can interview your target customers and test concepts or competitor websites.

What tools do you use?

Figma, Maze, Hotjar, Google Analytics and simple video calls, depending on the project.

UX Research helps you understand how real people use your website or product: what they need, where they get stuck and why they leave. Instead of guessing, design decisions are based on evidence from your users and your data.

What's included

  • User interviews

  • Online surveys

  • Analytics and heatmap review

  • User personas and journey maps

  • Key problems and opportunities

  • Research report with recommendations

How the process works

1. Research plan

We agree on the questions to answer, the methods and who we should talk to.

2. Recruiting

We find the right participants, from your customers, newsletter or a recruiting panel.

3. Research

I run interviews, surveys and review your analytics to collect insights.

4. Insights

Findings are turned into clear recommendations, personas and journey maps the team can act on.

Who it's for

Product teams, startups and companies planning a redesign who want to base decisions on real user behavior.

What you get

  • Research plan

  • Interview notes and recordings summary

  • Personas and user journeys

  • Insights report with prioritized recommendations

FAQ

How many users do we need to interview?

For most projects five to eight interviews per user group reveal the main patterns.

Can research be done before a website exists?

Yes. We can interview your target customers and test concepts or competitor websites.

What tools do you use?

Figma, Maze, Hotjar, Google Analytics and simple video calls, depending on the project.

UX Research

UX research is the process of learning how real people use your website, app or digital product. Through user interviews, surveys, usability testing and analytics, I find out what your customers need, where they get stuck and why they leave, so every design decision is based on evidence instead of opinions.

Who it’s for: Startups, product teams and companies in Poland and Europe planning a new product, a redesign or a conversion boost.

Book a free call

What you get

Everything included in UX Research, tailored to your goals and your users.

  1. 01

    User interviews

    One-on-one conversations with your customers to uncover needs, motivations and frustrations.

  2. 02

    Usability testing

    Real users complete key tasks on your website or prototype while I observe where they struggle.

  3. 03

    Surveys

    Short online surveys that validate findings with a larger group of users.

  4. 04

    Analytics and heatmaps

    A review of Google Analytics, Hotjar or similar data to see what users actually do.

  5. 05

    Personas and journey maps

    Clear profiles of your key users and the steps they take before they buy.

  6. 06

    Research report

    Prioritized insights and recommendations your team can act on right away.

Process

4 clear steps from the first call to the final result.

  1. Step 011/4

    Research plan

    We define the questions to answer, the methods to use and who we need to talk to.

  2. Step 022/4

    Recruiting

    I find the right participants from your customers, newsletter or a recruiting panel.

  3. Step 033/4

    Research

    I run interviews, tests and surveys and review your analytics data.

  4. Step 044/4

    Insights

    Findings become personas, journey maps and a prioritized list of recommendations.

Industries

Design and development experience across 10+ industries in Poland, Europe, the USA and the Middle East.

  • Banking & Finance
  • Food & Restaurants
  • Sports Nutrition
  • SaaS & Software
  • Energy
  • Architecture
  • Fashion E-commerce
  • Yachting
  • Construction & Home
  • HR & Recruitment
  • Marketing

FAQ

UX research is a set of methods, such as interviews, usability tests and analytics reviews, used to understand how people use a product and what they need from it.

For most projects, five to eight participants per user group reveal the most important usability problems.

Yes. We can interview your target customers, test early prototypes or review competitor websites before anything is built.

It depends on the methods and the number of participants. After a short free call you get a fixed price for the research phase.

A focused study usually takes two to four weeks, from planning to the final report.

Often combined with

Let’s work together.

Let’s work together.