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Competitor Analysis

Competitor Analysis

Competitor Analysis shows how your competitors present themselves online, what they do well and where they fall short. You get a clear picture of the market and concrete ideas on how your brand can stand out.

What's included

  • Review of 3 to 6 competitors

  • Positioning and messaging comparison

  • UX and design patterns

  • Features and content comparison

  • SEO visibility overview

  • Opportunities and recommendations

How the process works

1. Selection

We choose the competitors and benchmarks that matter most for your business.

2. Review

I analyze their websites, products, messaging, UX and visibility in search.

3. Comparison

Findings are organized in a clear comparison so patterns and gaps are easy to see.

4. Recommendations

You get practical ideas for positioning, content and design.

Who it's for

Businesses entering a new market, launching a product or preparing a redesign.

What you get

  • Competitor comparison board

  • Strengths and weaknesses summary

  • Opportunities list

  • Recommendations for design and content

FAQ

Which competitors should we analyze?

Usually a mix of direct competitors and one or two brands you admire, even from another industry.

Is this the same as market research?

No. It focuses on websites, products, UX and communication, not on market size or pricing studies.

Can it be combined with discovery?

Yes. Competitor analysis is often part of the discovery phase.

Competitor Analysis shows how your competitors present themselves online, what they do well and where they fall short. You get a clear picture of the market and concrete ideas on how your brand can stand out.

What's included

  • Review of 3 to 6 competitors

  • Positioning and messaging comparison

  • UX and design patterns

  • Features and content comparison

  • SEO visibility overview

  • Opportunities and recommendations

How the process works

1. Selection

We choose the competitors and benchmarks that matter most for your business.

2. Review

I analyze their websites, products, messaging, UX and visibility in search.

3. Comparison

Findings are organized in a clear comparison so patterns and gaps are easy to see.

4. Recommendations

You get practical ideas for positioning, content and design.

Who it's for

Businesses entering a new market, launching a product or preparing a redesign.

What you get

  • Competitor comparison board

  • Strengths and weaknesses summary

  • Opportunities list

  • Recommendations for design and content

FAQ

Which competitors should we analyze?

Usually a mix of direct competitors and one or two brands you admire, even from another industry.

Is this the same as market research?

No. It focuses on websites, products, UX and communication, not on market size or pricing studies.

Can it be combined with discovery?

Yes. Competitor analysis is often part of the discovery phase.

Competitor Analysis

A competitor analysis shows how your competitors present themselves online, what they do well and where they fall short. I review their websites, messaging, UX and search visibility and turn the findings into clear ideas for how your brand can stand out and win more customers.

Who it’s for: Businesses entering a new market, launching a new website or looking for a stronger position against competitors.

Book a free call

What you get

Everything included in Competitor Analysis, tailored to your goals and your users.

  1. 01

    Competitor selection

    3 to 6 direct competitors plus benchmark brands worth learning from.

  2. 02

    Positioning and messaging

    How competitors describe their offer, prices and value, and where the gaps are.

  3. 03

    Website and UX review

    Navigation, page structure, design patterns and the quality of key user flows.

  4. 04

    Content comparison

    Services, case studies, blog topics and trust signals side by side.

  5. 05

    SEO visibility overview

    Which keywords competitors rank for and where you can catch up.

  6. 06

    Opportunities report

    Concrete recommendations for positioning, content and design.

Process

4 clear steps from the first call to the final result.

  1. Step 011/4

    Selection

    We choose the competitors and benchmarks that matter most for your business.

  2. Step 022/4

    Review

    I analyze their websites, messaging, UX and visibility in Google and AI search.

  3. Step 033/4

    Comparison

    Findings are organized in a clear matrix so patterns and gaps are easy to see.

  4. Step 044/4

    Recommendations

    You get practical next steps for positioning, content and design.

Industries

Design and development experience across 10+ industries in Poland, Europe, the USA and the Middle East.

  • Banking & Finance
  • Food & Restaurants
  • Sports Nutrition
  • SaaS & Software
  • Energy
  • Architecture
  • Fashion E-commerce
  • Yachting
  • Construction & Home
  • HR & Recruitment
  • Marketing

FAQ

It is a structured review of competitors' websites, messaging, UX and search visibility that shows where your brand can stand out.

Usually a mix of direct competitors and one or two brands you admire, even from another industry.

No. It focuses on websites, products, UX and communication, not on market size or pricing studies.

Usually one to two weeks, depending on the number of competitors.

Yes. Competitor analysis is often included in the discovery phase before design starts.

Often combined with

Let’s work together.

Let’s work together.